Itaewon is a hotspot of freedom and cutting-edge trends like no other place in Korea. But even within this melting pot of colorful lives, few have a story like Saeroyi's! He runs a bar with an unlikely crew of misfits as diverse as the neighborhood it's in. His goal-grow it into a franchise big enough to take on Jangga Group, a titan in the dining industry owned by the ruthless Jang family who killed his father. They come at Saeroyi with every dirty trick in the book, but he's about to teach them-money can buy power and status, but not real class!